Project Information
Type: Advertising, copywriting
Year: Spring, 2025
No prior brief was given for this project, meaning our group had to write a brief, a mantra, do research on the given demographic a product, create advertisements to be presented to the client.
The main objective of our team was to bring awareness of the Turkey Hill brand to Gen Z, a demographic that the brand hasn’t really been a marketing priority. Their goal is to highlight the importance of what can be targeted towards this demographic, and effectively do so by reaching out in engaging ways to the audience. We achieved this using Adobe Illustrator and Photoshop for the advertisements and mockups, as well as After Effects for the social ads.
This project was invaluable in teaching me the importance of copywriting and briefing, and what goes in to a project before the creative execution.
