Project Information
Type: Branding/Identity, advertising, UX/UI, motion graphics
Year: Spring 2024
Weenie’s Wagon is an integrated branding project consisting of a full branding guide, along with advertisements and interactive assets including animations and desktop websites. Weenie’s Wagon is a traveling dog park in the form of a truck that travels to neighborhoods where there may not be enough space or funding for a permanent dog park.
This project was inspired and based on one of my three dogs; a blonde long-haired dachshund named Weenie. Most assets are vectors made in adobe illustrator with a distressed overlay to give things a more rugged, well used look, like an old tshirt or dog toy. I used a bright and cheery color pallet with a playful font to convey a safe space for dogs to play and relax. The mockups for merchandise were created using photoshop. Animations were created in After Effects, and website mockups in figma.
I think my favorite deliverable from this batch is the ambient/bus shelter ad, where a bus shelter is remodeled to imitate a Weenie's Wagon dogpark, including a faux-truck, and a water dispenser for any dog walkers passing by!
